movie trailer: The Men Who Stare At Goats

Watco: What are the consequences of watching this movie on your level of happiness or entertainment?
Claim: If you watch this movie, you will be entertained.

Reason: It is funny.

Implicit Assumption: Whatever is funny, entertains.

Argument: This is a very funny, interesting movie.

Audience: Moviegoers 20 and up. The same kind of people that liked Ocean's Eleven, The Big Lebowski, etc.

Goal: Get people to go see the movie.

How:

Pathos: George Clooney, Ewan McGregor, Jeff Bridges, and Kevin Spacey have a history of good, funny movies. Their combination looks very promising.

Ethos: The clip shows the main characters in an absurd, futile situation. Absurd is funny, futility is funny. People like funny.

Logos: The general story of this movie, that the government trained soldiers to be psychic, is a funny story. It makes sense as a great comedy.

Effective:

Yes. This movies looks terrific.