Watco: What are the consequences of watching this movie on your level of happiness or entertainment?
Claim: If you watch this movie, you will be entertained.
Reason: It is funny.
Implicit Assumption: Whatever is funny, entertains.
Argument: This is a very funny, interesting movie.
Audience: Moviegoers 20 and up. The same kind of people that liked Ocean's Eleven, The Big Lebowski, etc.
Goal: Get people to go see the movie.
How:
Pathos: George Clooney, Ewan McGregor, Jeff Bridges, and Kevin Spacey have a history of good, funny movies. Their combination looks very promising.
Ethos: The clip shows the main characters in an absurd, futile situation. Absurd is funny, futility is funny. People like funny.
Logos: The general story of this movie, that the government trained soldiers to be psychic, is a funny story. It makes sense as a great comedy.
Effective:
Yes. This movies looks terrific.
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